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Overview

An asset management, finance and mutual funds company, was facing multiple issues with their mobile application, including low user engagement, slow load times, and poor search engine optimization (SEO) performance. The application had been developed using code from multiple vendors, which led to code inconsistency, making it difficult to maintain and update.

Challenges

Kotak AMC's mobile application was facing several challenges, including:

• Low user engagement: The app was not user-friendly, leading to low user engagement and retention rates.

• Slow load times: The app was slow to load, resulting in a poor user experience and high bounce rates.

• Poor SEO performance: The app was not optimized for search engines, leading to low visibility and traffic.

Strategy

To address these challenges, our team at Asmadiya Technologies proposed the following solution:

• Consolidate the codebase: Create a single codebase that would unify the different code segments created by the multiple vendors. This would ensure consistency, making it easier to manage and update the app.

• Architecture redesign: Redesign the app's architecture to support both web and mobile platforms. This would improve the app's performance across different devices and increase user engagement.

• Performance optimization: Identify and resolve performance bottlenecks by implementing caching, optimizing images, and reducing server response time. This would improve the app's load times, resulting in a better user experience. - SEO optimization: Optimize the app's content for search engines by conducting keyword research, improving metadata, and creating sitemaps. This would increase the app's visibility and attract more traffic.

Result

Our proposed solution helped Kotak AMC to achieve the following results:

• Improved user engagement: The website & app's user interface was redesigned, making it more intuitive and user-friendly, resulting in increased user engagement and retention rates. - Faster load times: The app's performance was optimized, resulting in faster load times and reduced bounce rates.

• Improved SEO performance: The website & app's content was optimized for search engines, resulting in increased visibility and higher traffic to target pages.

• Reduced maintenance costs: Creating both mobile application and Web app with single codebase helped them reduce their maintenance overhead, saving them $30,000+ anually.

Product Growth & Impact

The consolidation of the app's codebase and redesign of its architecture allowed for easier maintenance and updates, resulting in cost savings for the company. The improved user experience and performance, combined with the improved SEO performance, led to increased downloads and revenue for the company. As a result, Kotak AMC was able to expand its customer base and increase its market share.

Conclusion

Our team at Asmadiya helped the AMC client overcome the challenges they were facing with their mobile & web application. Our solution not only resolved the issues but also helped the company to achieve improved user engagement, faster load times, and better SEO performance. The app's redesign, combined with the code consolidation, improved maintenance and updates, resulting in cost savings for the company. The increased downloads and revenue led to the company's growth and increased market share.