Kotak Mutual Fund

Mobile App & Web Application Developed For An AMC Using Single Codebase.

Consolidated a fragmented mobile application codebase and redesigned the architecture to support both web and mobile platforms, improving engagement, performance, SEO, and maintenance efficiency.

Kotak Mutual Fund
Industry
Fintech
Platform
Web & Mobile
Services
Mobile App Development, Web Development, Performance Optimization, SEO
Mobile and web application developed using a single codebase

Built From Scratch.
Built to Scale.

We turn early-stage ideas into production-ready products and platforms with strategy, design, engineering, and cloud under one team.

Overview

An asset management, finance, and mutual funds company was facing multiple issues with its mobile application, including low user engagement, slow load times, and poor SEO performance. The application had been developed using code from multiple vendors, resulting in code inconsistency and making the application difficult to maintain and update.

Challenges

The application faced low user engagement because of an unintuitive user experience, slow load times that resulted in poor experience and high bounce rates, and poor SEO performance that limited visibility and traffic.

Strategy

We consolidated the different code segments created by multiple vendors into a single codebase to improve consistency and simplify maintenance. The application architecture was redesigned to support both web and mobile platforms. Performance bottlenecks were addressed through caching, image optimization, and reduced server response time. SEO was also improved through keyword research, better metadata, and sitemap creation.

Conclusion & Impact

Conclusion

The solution addressed the AMC client's mobile and web application challenges through code consolidation, application redesign, performance optimization, and SEO improvements. The resulting improvements in engagement, load times, SEO performance, maintenance efficiency, downloads, and revenue supported the company's growth and market expansion.

Impact we have created

The single-codebase architecture and application redesign improved user engagement and performance while reducing maintenance overhead and improving SEO visibility.

More User Engagement
40%
Reduction in Load Times
80%
Saved in Annual Maintenance
$15,000
  • Single Codebase

    Consolidated code from multiple vendors into a single codebase, improving consistency and making the applications easier to maintain and update.

  • Web & Mobile Architecture

    Redesigned the application architecture to support both web and mobile platforms while improving performance across devices.

  • Performance & SEO Optimization

    Optimized caching, images, server response times, metadata, keywords, and sitemaps to improve application performance and search visibility.

Testimonials

Hear from Leaders

Kinjal

Working with Asmadiya has been an absolute pleasure! They not only provided us with expert advice and guidance but also took care of our web and mobile app redesign in a seamless manner. It's been an ongoing partnership of 3.5 years now, and I'm thrilled to say that we were their first client. They continue to manage our platform properly, ensuring that it meets our needs and exceeds our expectations. They know exactly what we need, and I'm confident that this partnership will continue for years to come.

Kinjal

Digital & Marketing Head
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Rakesh Thadani

Asmadiya developed our distributor app. Works flawlessly and is well received by our customers. Bugs were resolved in a woosh! The support was phenomenal. We're all set to work with them for our next project as well!

Rakesh Thadani

Market Segment Manager
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Vignesh Kumaran

It was always pleasure working with Asmadiya, a team whom you can trust to solve your technology requirements, More than just being a tech partner they stepup to help you in solving things which is not bounded within their scope I specially like the culture that they have build in the team which is more client centric.

Vignesh Kumaran

Digital Products - Head
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Sujoy D.

The DHL As One App has over a 90% active user base. This app has made it easy for our brand message to be communicated through the organization.

Sujoy D.

VP (HR)
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